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11 oktober 09:00Västra Götaland

Smart packaging made from smart materials

The modern consumer expects, with all right, food to be safe. We also want clarity when it comes to ingredients. 

We  would like a clear list of ingredients that is easily read. Transparency is important when, according to a recent survey, 58 percent of British consumers read the ingredient list  before they make the decision to purchase. 76 percent are worried about artificial additives.

Here packaging plays an important role. Sensors and smart electronics can assure consumers that the food item is fresh and smart barriers extends shelf-life and can even protect the product if the chill chain is broken. 

Smart barriers is also a solution for preventing material migration to foodstuff. This has been a hot topic since a few years as products have been contaminated by ink and reused materials.

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Packbridge is an international packaging cluster established in 2010. We are a neutral and non-profit network uniting all stakeholders in and around the entire packaging industry, i.e. producers, customers, suppliers, researchers, public sector, start-ups and innovators. We believe in sustainability and cooperation. We believe that the key to success lies in sharing knowledge.