Smart packaging made from smart materials
The modern consumer expects, with all right, food to be safe. We also want clarity when it comes to ingredients.
We would like a clear list of ingredients that is easily read. Transparency is important when, according to a recent survey, 58 percent of British consumers read the ingredient list before they make the decision to purchase. 76 percent are worried about artificial additives.
Here packaging plays an important role. Sensors and smart electronics can assure consumers that the food item is fresh and smart barriers extends shelf-life and can even protect the product if the chill chain is broken.
Smart barriers is also a solution for preventing material migration to foodstuff. This has been a hot topic since a few years as products have been contaminated by ink and reused materials.